Thursday, February 14, 2013

Your waste is my opportunity: a story of coffee and mushrooms (video)

I find something virtuous and inspiring in what Nikhil and Alejandro of Back To The Roots have done and the way it's unfolded for them. Watch this video and see if you feel the same.

Put simply, they began taking a waste product from one industry (coffee grounds) and redirecting it from landfill to make a sustainable business growing mushrooms. Once things got rolling for them  more elegant opportunities presented themselves and now they're doing amazingly well.

They speak very passionately about this project of theirs too and I definitely get that "why didn't I think of that!" feeling, it's such a simple and complete idea. When I need a kick to get me moving again, I watch this. I hope you enjoy it.

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