Thursday, April 18, 2013

The VicHealth Seed Challenge - Up to $100,000 available for the brightest ideas

In an exciting and new approach, VicHealth is sowing the seed for innovation by calling for people from across the nutrition sector, fruit and vegetable industries, researchers, social innovators/entrepreneurs and the digital world to collaborate and seek solutions to a wicked problem.

"How do we improve fruit and vegetable supply and access, as well as develop and promote a culture of healthy eating in Victoria?"

The VicHealth Seed Challenge is about innovation, developing new ways of working together, and prototyping the brightest ideas, using digital technology to make it happen.

At the heart of the challenge is cultivating fresh ways to improve local fresh food production and distribution so that nutritious food is sustainable, available and affordable for all Victorians to enjoy.

We need to revive the value once placed on fruit and vegetables, so that the healthy choice is the easiest – and the most desirable choice.

So we’re calling on your support to seek solutions — where no idea is considered too small for action.

VicHealth, with support from The Australian Centre for Social Innovation, will initially select and fund the most promising ideas with a one-off investment to further refine and develop a business case. From here, the two most promising ideas that demonstrate a fresh way of thinking will be selected to receive ongoing mentoring, coaching, business development and financial support of up to $100,000 as a means to propel these inspiring proposals off the ground.

VicHealth in conjunction with The Australian Centre for Social Innovation will be conducting Sowing the Seed: information exchange to provide further information about the challenge and to facilitate collaboration between interested parties:

Event Details
: Wednesday 1 May
Time: 9.30am to 1.15pm
Melbourne Convention and Exhibition Centre
Level 2, Meeting Room 219
1 Convention Centre Place
South Wharf

Morning tea and light lunch provided

RSVP essential by Tuesday 23 April. RSVP at

You are in a unique position to help make healthy and sustainable food choices the easy choice, now and into the future.

For more information about the VicHealth Seed Challenge, visit

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